Prizes Found in Generic Cereal

The manufacturers of kids cereal have known the name of the game for some time. Not only do they wisely put their colorful boxes of sugary breakfast candy right at a child's eye level in the supermarket, they make sure and put some kind of prize in there, in case the lure of cartoon characters and fruity rings aren't enough to get the job done. Of course, for every Froot Loops, there is the generic equivalent. In order to have a fighting chance, they have had to rise to the level of their giant sized competition. Well, maybe not quite to that level.